The Startup Magazine Corporate Image – What Is It, And Why Is It Important


The corporate image of a company is what people think of the company, the services it provides, and the products it deals in. The company’s performance, its activities, and media coverage account for its corporate image. It refers to the goodwill or reputation that the company has in the market and the minds of its clients. It may also be referred to as the public face of the company. Corporate image is one of the main factors that influence the success of the company. 

A positive corporate image helps in increasing the business of the company. It also attracts shareholders, customers, and business partners. This article will shed light on all the important facts about corporate image.

Factors Influencing Corporate Image

Your brand image is influenced by a number of tangible and intangible factors. The company name, its logo, slogan, the typography and colors used, the company’s online presence and social media engagement, the values it upholds, and the history and the reputation that it has are just some factors that help in building a good corporate image. 

Creating a Good Brand Image

Creating a good brand image is often easier said than done. There are a number of factors you need to keep in mind. Every business follows its own values, goals, and objectives which differentiate it from its competitors. Every company has its own identity in the form of its name, slogan, logo, etc. Logos can either be designed in-house or you can hire professionals to do it for you. The corporate companies lucky enough to be near Brisbane can get professional help from and get attractive logos designed from them. Get your staff to work on a creative and innovative slogan that is not only catchy but also appropriate for your company. Never overlook the role of effective communication in increasing your clientele. 

Importance of Corporate Image

The success of a company depends largely on its corporate image. It is this image that will also determine how customers react to your company. A positive company image helps build a huge clientele. 

Build your Bond with the Clients

The world today is the buyer’s market, being flooded with a variety of options for any product you need to buy. Corporates must have a number of plans of action to increase their clientele and their loyalty to the company. A positive corporate image goes a long way in attracting customers. With the competition getting tougher day by day, companies need an extra something to attract customers.  Many companies indulge in philanthropic activities like providing for the education of the underprivileged, helping out the poor in many ways, and other activities to maintain a good brand image. Such contribution to society creates a positive image in the eyes of the public. 

Influence on the Actions of the Employees

The company is represented by the employees in the market. The employees’ behavior can either make or break the image of the company. The image that the company has in the market also influences employee behavior. If the corporate image is good, the employees will be encouraged to act as per the image so as not to tarnish it in any way. 

Boosts Sales

The customers will not need to be convinced to make a purchase as they are already aware of the benefits of the product. Sales and profits will automatically increase. Investors will also not think twice before investing in the company. The positive image will help convert sales easily as it builds trust in the minds of the customers. 

Add Value to Your Brand

Consumers always value the products and services of a company with a good corporate image. A good brand image develops trust in the minds of the consumers as your brand symbolizes professionalism, quality, and competence. They believe they get value for money with your products and services and as such, they will also be willing to pay extra for them. 

professional image

Everybody is in the market for profit. The goodwill that a company earns, in the long run, helps increase its revenue. Building the image of a company is an extremely important task that should never be overlooked. It not only differentiates you from other companies but also gives you an edge over them. If you are an entrepreneur and are going downhill, these tips will help get you back to the top of the chart and rake in maximum earnings and profit by building a positive corporate brand image for your company.

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