slashes 2022 outlook amid ‘tough trading environment’


Lifestyle brand lowered its expectations for the rest of 2022, with both gross sales and revenue expected to drop 15 per cent and seven per cent respectively.

These projected figures differ from the initial zero per cent and eight per cent expected in sales and revenue this year.

Although MADE’s performance has remained strong versus pre-pandemic levels, trading  has been volatile in recent months for the company and “more challenging than anticipated at the start of  the year”, it said this morning.

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